Privacy Policy


Privacy Policy – Ellis & Ford

Effective Date: [Insert Date]

At Ellis & Ford, we respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit www.ellisandford.com.

By using our website, you consent to the practices described in this policy.

1. Data Collection & Usage

When you visit our website, we collect certain data to improve your shopping experience and optimize site functionality. This includes:

  • Website analytics: Number of visitors, most viewed pages, peak browsing times, and geographic locations of our audience.
  • Browsing behavior: Pages visited, time spent on the site, and interactions.
  • Device & technical data: IP address, browser type, operating system, and device type.

You can decline analytical cookies at any time via our cookie settings.

2. Publisher Information

This website is operated by:
Ellis & Ford
📍 [Company Address]
📧 Email: support@ellisandford.com

3. Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us:
✅ Recognize your preferences and personalize content.
✅ Improve website performance and functionality.
✅ Analyze visitor activity and enhance user experience.

Managing Cookies

You can:

  • Adjust your cookie preferences via our website settings.
  • Delete or block cookies through your browser settings.

⚠ Note: Disabling cookies may impact website functionality.

4. Personal Information We Collect

We collect and process personal data to provide seamless services. This may include:

📌 Basic Information – Name, email address, and contact details (if provided).
📌 Order Information – Purchase history, payment details (securely processed), and shipping addresses.
📌 Technical Data – IP address, device type, browser, and location (for fraud prevention and analytics).

When Do We Collect Data?

✔ When you shop with us or create an account.
✔ When you subscribe to marketing emails or promotions.
✔ When you submit a contact form or review on our website.

You can opt-out of marketing emails at any time by clicking the "unsubscribe" link in our emails or contacting us at support@ellisandford.com.

5. User Comments & Contact Forms

  • When users leave comments or reviews, we collect the information provided, including IP addresses (for spam prevention).
  • Contact forms are used solely for responding to inquiries and are not used for marketing purposes unless explicitly opted in.

6. Analytical Tools & Third-Party Services

To enhance your shopping experience, we use analytics tools such as:

🔹 Google Analytics – Tracks website performance and visitor insights.
🔹 Facebook Pixel – Helps personalize ads based on your browsing behavior.
🔹 TikTok Pixel & Pinterest Pixel – Used for marketing analytics and targeted promotions.

💡 Opting Out: You may opt out of tracking by adjusting your browser settings or using online privacy tools.

7. Data Protection & Security

We prioritize the security of your personal data and have implemented technical and organizational measures to protect against:
✅ Unauthorized access
✅ Data misuse
✅ Loss, falsification, or breaches

In the event of a data breach, affected users will be notified within 72 hours, along with instructions on necessary steps.

8. Data Retention Policy

We store data only for as long as necessary to provide our services and comply with legal obligations.

🗂 Retention Periods:
📌 Contact Forms: Stored for up to 1 year for reference purposes.
📌 User Profiles: Can be modified or deleted by administrators.
📌 Analytical Data: Archived indefinitely for tracking long-term growth.
📌 Purchase History: Stored as required by UK laws for financial reporting.

If you wish to delete your personal data, contact us at support@ellisandford.com.

9. Data Rights & Your Choices

You have the right to control your data. You can:

📥 Request a copy of your personal data.
🗑 Request deletion of your data (except where legally required to retain it).
✉ Opt out of marketing emails and promotional content.
🔒 Adjust your cookie preferences anytime.

For data requests, email support@ellisandford.com with the subject "Data Request."

10. Changes to This Privacy Policy

Ellis & Ford may update this Privacy Policy as needed. Updates will be posted on this page, and we encourage you to review them periodically.

If we make significant changes, we will notify users via email or website announcements.

11. Contact Us

For questions or concerns regarding your privacy, contact us at:

📧 Email: support@ellisandford.com
🌍 Website: www.ellisandford.com

Thank you for trusting Ellis & Ford – your privacy is our priority.